How would I convince someone that USF is the university for them? What have I experienced here that has made me glad that I chose this school over another? When I left it. Taking a semester abroad was the one of the greatest experiences of my life, and being at USF made it possible. Therefore if I were going to attempt to get potential students interested in attending I would start in Scotland.
I started with two words, "there's more." When you go to college, especially if you go somewhere outside of your hometown, you discover that there is, in fact, more to see outside of what you know. Originally I wanted to play off of that idea. I sketched out an idea. I wanted misty mountains and rugged Tolkin-esque terrain and a "student" as a focal point standing on a rocky ledge emulating Captain Morgan.
When "Go, Bulls" popped into my head my entire idea changed. Punctuation can be powerful. I wanted open scenery and a minimalistic design that would focus on the landscape and a very simple message. I dug through m pictures from the Isle of Skye and wrote a bit about the Education Abroad office at USF. The intent was to create an ad that would encourage students to come, so they can go.
No comments:
Post a Comment